Product & Strategy Leader
Digital Platforms | Media & Immersive Tech
WHO I AM
Senior digital strategist and product leader with 15+ years of experience shaping content platforms, UX systems, and immersive tools across entertainment, education, and emerging tech. Trusted by brands like Disney, John Deere, and Johnson & Johnson to drive digital transformation, align creative and technical teams, and build scalable, high-impact products. Known for bridging creative vision with product execution across web, mobile, and connected platforms.
portfolio
Delivering premium digital content through strategic and agile execution.
Lead product vision and platform execution across AR, streaming, and educational initiatives for Fortune 100 clients.
Define product roadmaps and UX workflows for clients including Disney, John Deere, and Johnson & Johnson.
Deliver branded interactive content across AR, web, and mobile platforms.
Align cross-functional teams to support scalable content systems and platform integrations.
Drive end-to-end campaign execution, from concept through testing and launch.
Helped increase user engagement across multiple platforms through iterative UX testing and strategic feature releases.
Developed UX content flows and editorial systems aligned with evolving platform needs.
Built interactive prototypes for onboarding and internal demonstrations.
Partnered with researchers and stakeholders to align language, design, and delivery.
Managed creative resourcing and budgets across iterative development cycles.
Enabled internal adoption of spatial tools through onboarding prototypes and developer education flows.
press
DISNEYNOW’S NEW ACTIVATION LETS YOU MAKE YOUR OWN DISNEY WAND ID
J-14
Have you always wanted to be a Disney Channel star? Uh, SAME. Well, we have some great news! DisneyNOW has a new “Be A Disney Channel Star” activation, which allows diehard fans to come as close to being a Disney star as they’ve ever come before. No, seriously!
DISNEY TESTS VIEWERS WITH MORE QUIZNEY
KIDSCREEN
Disney Channel is putting fans to the test with a third season of its live, interactive trivia series Disney QUIZney. Set to air exclusively on the DisneyNOW app beginning April 29, the 10-minute game show will put up new content every weekday for 12 weeks, and will be hosted by a Disney Channel star.
DISNEY CHANNEL’S FAN FEST TO BE LIVE-STREAMED FROM CALIFORNIA ADVENTURE PARK
ALLEARS.NET
The Fan Fest main stage events and cavalcade will be live-streamed on DisneyNOW and Disney Channel’s YouTube channel.
